About Montana Avenue
A neighborhood worth getting to know.
A morning coffee. A shop you linger in. A familiar face on the sidewalk. Montana Avenue brings a neighborhood’s everyday life together.
Here in Santa Monica, shops, restaurants, creative spaces, and local services sit alongside the rhythms of the surrounding neighborhood. Come for an errand, meet someone for lunch, or leave an afternoon open to explore.
The people make the place.
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Local businesses.
The people behind the storefronts bring their craft, care, and ideas to Montana Avenue. Every visit, purchase, and recommendation helps keep those businesses part of the neighborhood.
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Visitors.
People come to shop, eat, find a service, or spend time together. Their curiosity and support help local businesses grow—and give Montana Avenue its everyday energy.
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Neighbors.
For the people who live nearby, Montana Avenue is part of daily life. Familiar businesses, chance conversations, and community gatherings turn a walk down the block into a sense of belonging.
Montana Avenue Merchants Association
Caring for the place we share.
The Montana Avenue Merchants Association supports the businesses and relationships that give this neighborhood its character. Our work brings merchants together, connects people through events, and advocates for a welcoming, walkable Montana Avenue.
Supporting local businesses
We help merchants stay informed, share what they offer, and take part in the life of Montana Avenue.
Bringing people together
Community events create opportunities to meet, discover local businesses, and enjoy Montana Avenue with friends and family.
Speaking up for Montana Avenue
We work with City partners and advocate for improvements that support the businesses, visitors, and neighbors who spend time here.
Let’s stay connected.
Have a question about Montana Avenue or the association? We’d like to hear from you.