Montana Avenue Spring Fling

Saturday, March 7, 2026

A festive, springtime day of local shopping, new arrivals, and great dining on Santa Monica’s Montana Avenue.

Location: Montana Avenue, Santa Monica

Cost: Free to attend

Getting here: Walk, bike, or drive—plenty of nearby parking and dining options

PS. The street will open to cars & traffic during this event.

Welcome to Spring Fling

Come celebrate the season at the Montana Avenue Spring Fling—your chance to shop locally, discover new spring arrivals, and enjoy special promotions at some of the West Side’s most loved boutiques and neighborhood spots.

Spend the day strolling the Avenue, popping into stores, grabbing coffee or lunch, and enjoying the lively, walkable atmosphere that makes Montana Avenue a favorite.

What to Expect

  • Seasonal shopping across Montana Avenue’s independent boutiques and specialty shops

  • Spring arrivals + curated finds you won’t see everywhere else

  • Special in-store offers and Spring Fling surprises (varies by merchant)

  • A relaxed, neighborhood stroll with plenty of spots to stop for coffee, treats, or a meal

  • A great reason to meet up with friends and make a day of it

Plan Your Visit

Location

Montana Avenue, Santa Monica
Event boundaries: 6th to 17th Street

Parking & Getting Here

  • Street parking is available throughout the neighborhood

  • Please allow extra time and consider walking or biking if you’re nearby

  • Ride-share drop-off recommended near 9th or 14th Street

Traffic & Street Access

Montana Avenue will remain open to cars and traffic during this event.
Please use crosswalks, stay aware of vehicles, and take your time as you stroll between shops.

  • Yes—this is a free, community event.

  • No RSVP is required.

  • No. Montana Avenue remains open to cars and traffic during the event.

  • Promotions vary by merchant. Some may offer specials, new-arrival highlights, or limited-time surprises.

  • Yes—Spring Fling is designed to be an easy, daytime neighborhood stroll.

About the Montana Avenue Merchants Association

The Montana Avenue Merchants Association supports local businesses and helps keep Montana Avenue welcoming, walkable, safe, and connected. Events like Spring Fling are about celebrating the neighborhood, strengthening community ties, and supporting the small businesses that make the Avenue special.

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